Fair trade as a business model: don't look at fair trade as a charity--treat it as a business model, argues Paola Ghillani, former head of the Max Havelaar fair trade organization in Switzerland.(New Perspectives)(dialogue with Paola Ghillani )(Interview) From: International Trade Forum | Date: April 1, 2006| Author: Hulm, Peter | COPYRIGHT 2006 International Trade Centre UNCTAD/GATT. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group.Copyright information

Q How did you come to take over leadership of Max Havelaar in Switzerland after being at a big business multinational?

A I wasn't the first choice, since I didn't come from the development cooperation field. Max Havelaar Switzerland was created in 1992 by six Swiss NGOs to show solidarity with smallholders in coffee production. In 1998, when the Director had been ill for two years and unable to lead the organization, it was decided to appoint a new director--but with the...

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