Getting into the right hands. (Edmund Scientific Co.'s strategy for targeting customers) (Innovator)

Target Marketing | July 1, 1994| | Copyright

How Edmund Scientific locates decision makers--and ensures its catalogs reach their desks

THUMBING THROUGH the pages of the Edmund Scientific catalog, you instantly note its dedication to customer service and efficiency. Jam-packed with precise product information, photos and diagrams, the Edmund Scientific catalog not only makes it easy to order, but points out its speedy fulfillment and offers technical information. With a quick reference index, the catalog is shopping convenience at its best.

Founded in 1942 by Norman W. Edmund, Edmund Scientific began by ...

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