Search engine marketing: grow your online potential.(NEW MEDIA MARKETING) Agri Marketing | November 1, 2006| | COPYRIGHT 2006 Doane Information Service. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information) Copyright

We've all done it. We're looking for information on a specific company or product and we turn to a search engine to help us find it. After we enter our query, we see search results from the top to the bottom of the page and along the right side. But what determines which sites are going to come up in the first page of the search engines and how do companies get their sites at the top of the list?

Search engine marketing encompasses two widely known techniques used to make a Web site visible within the search engine results; search engine optimization (also known as ...

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