Pontiac and Virgin Megastores Team Up for Co-Branded Promotion.

PR Newswire | December 5, 2006 | Copyright

Auto and Music Retail Leaders Join Forces to Reach Joint Consumers

DETROIT, Dec. 5 /PRNewswire/ -- Pontiac is expanding its strong relationship with music and entertainment retail leader, Virgin Megastores, by teaming up on a co-branded marketing strategy. As part of the promotion, Pontiac is launching its first ever in-store merchandise towers in all of the North American Virgin Megastores. In exchange, Virgin Megastores will become Pontiac's musical experts by licensing at least 30 songs a year to the auto giant for use in Pontiac commercials and online ...

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