The "dos" and "don'ts" of lead follow-up.(WEST COAST INTERNATIONAL FRANCHISE EXPO PREVIEW AND EXHIBITOR GUIDE)(franchise companies)

From: Franchising World | Date: November 1, 2006| Author: Schott, Max J., II | Copyright information

Franchise sales are all about lead generation. Franchise companies have probably heard this mantra over and over again and have come to accept it. Accordingly, they have carefully crafted a lead-generation program for their systems using a which likely include some combing: Web sites, Internet TV and radio advertising, trade lead-referral networks and area Assuming the program has one now receives a steady stream of leads. Is your franchise company making the most of these leads and...

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