Spoken word packaging: part 1. (audio cassettes) From: Tape-Disc Business | Date: June 1, 1994| Author: Daley, Dan | COPYRIGHT 1994 Knowledge Industry Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group.Copyright information

In the highly competitive environment of retail publishing, spoken word cassette sales rely heavily on splashy graphics and a wide variety of packaging configurations to attract buyers.

The rather spectacular growth of spoken word cassettes has been a significant factor in keeping the analog cassette viable and relatively robust in the face of competition from CDs and tentative assaults by new recordable digital formats such as DCC and MiniDisc. However, that growth has ...

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