The times (in wine) are a-changing. And if you don't believe that, pay a visit to Bordeaux these days.
The onetime Lords of the Manor, if you will, that is, the proprietors of the premier crus classes, have, in many cases, realized that every consumer out there ain't gonna plunk down $70 or so for some classified first growth.
No, there's going to be looking at a price category that more closely resembles $10 or less than $70. So, look out for the upcoming brands of Bordeaux, made ...