Niches target the '90s customer. (niche stores)

From: Gifts & Decorative Accessories | Date: June 1, 1994| Author: McAllister, Liane | Copyright information

Niche specialty stores are becoming more and more popular and offer benefits to both store owner and customer. These niche markets include crafts, gifts, stationery and party goods. Specializing helps the store owner target the desired clientele, aids in distinguishing the store from the general retail environment and generates a loyal customer base. Customers enjoy the creative and innovative displays, the wide range of merchandise on a single theme and the ability to support a cause.

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Niches target the '90s customer. (niche stores)
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