Vanilla Fields draws a herd of competitors. (perfume )

WWD | May 27, 1994| | Copyright

NEW YORK -- More and more mass fragrance marketers want to graze in Coty's Vanilla Fields.

The phenomenal success of Vanilla Fields -- the brand has become the top-selling scent for many chains such as Kmart Corp. and PayLess and is expected to hit $30 million in wholesale volume this year -- has encouraged several other fragrance firms to create vanilla-based scents.

The battle is so intense that Coty brought suit and won a decision in a New York Federal Court to block one of its competitors.

Vanilla Fields has spawned a host of other contenders as ...

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