The advertising bogeyman.

St. Louis Journalism Review | November 1, 2006| | Copyright

When it comes to selling advertising, some things have not changed since 1940. There still are reluctant business people who view marketing as an unrecoverable expense or remain immune to newfangled ideas. But these days a newspaper is not likely to publish an expensive, hardbound book making fun of people who do not share its appreciation for outreach.

Around 1940 the St. Louis Globe-Democrat, then in the prime of life, published a mock children's book called "Bogeyman, Bogeyman, Go 'Way from my Do.'" It profiles 20 "till tappers" who cause harm to their businesses ...

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