Shine business shine: annual reports bring company financials to life.

Alaska Business Monthly | November 1, 2006| | Copyright

Each year, thousands of publicly traded companies publish glossy annual reports to provide investors and the general public information about their business history, current performance and plans for the future. The 2005 report for KeyCorp, for example, contains slightly more than 90 well-crafted pages designed to paint a vivid picture of the company's financial health.

KeyCorp, which is based in Cleveland, Ohio, is one of the country's largest bank-based financial services companies. With consolidated total assets of about $95 billion, it posted record earnings of ...

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