Gift Cards Rival Apparel as Gift of Choice This Holiday Season, Says 2006 American Express Gift Card Survey.

Business Wire | November 9, 2006 | Copyright

Two-thirds of Holiday Shoppers Will Purchase a Gift Card; One in Four Currently Have a Gift Card in their Wallet or at Home

NEW YORK -- For the first time, gift cards will supplant toys, games, music and movies as the gift of choice, and will rival even the perennial favorite, apparel, as the gift to give and get this holiday season, according to the 2006 American Express Gift Card survey of 1013 shoppers.

Gift cards are an increasingly popular gift. Two-thirds (66%) of shoppers plan to purchase them this year, up from 57% in 2005 and 55% in 2004, according ...

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