Technology and the future of fund raising. (includes related articles) (25th Anniversary Issue, Part 2) From: Fund Raising Management | Date: April 1, 1994| Author: Warwick, Mal | COPYRIGHT 1994 Hoke Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group.Copyright information

Direct mail fund raising seems to be the principal fund raising tool of the 21st century. It is affected by the changing relationship between the donor and the charitable cause, new technologies in telecommunications as well as information management technologies. The potential areas of trouble include the threat of invasive forms of abuse from business and the government, economic differences between the wealthy and the poor and social isolation due to easy access to information.

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Reinventing telephone marketing. (includes related article) (25th Anniversary Issue, Part 2) Fund Raising Management ; ... need to take a hard look at reinventing our business as we look toward the future. Direct Marketing Hall of Famer Lester Wunderman, in a presentation to the ... success not from zero percent up, but from one hundred percent down. Certainly, fund raisers, and specifically telephone marketers, have long understood ...

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