GUM FIGHT; CADBURY'S BATTLE WITH STICK GIANTS A NEW gum war is about to be waged across the UK after Cadbury's announced plans to launch a rival brand of chewing gum to take on industry leaders Wrigley. The American firm have more than 95 per cent of the market here, but Cadbury are to launch Trident-already sold in Europe and the US - next year. So, it's time to get your teeth into the chewing gum story so far.(Features)

From: Daily Record (Glasgow, Scotland) | Date: November 1, 2006 | Copyright information

Byline: By Brian McIver

1 THE ingredients for each brand of gum vary from firm to firm, but include a chewy base of either tree resin, wax or synthetic materials, to which syrup, sugar and flavourings are added - or sweeteners for sugar-free gum.

2 THE chewing gum industry is expected to be worth more than pounds 10billion this year, and grew seven per cent in the last three years.

3 THERE are 980 million packs of chewing gum bought every year by 28 million people in the UK, about half of the British population.

4 LOCAL councils across the UK ...

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