Ethnic skin care: ethnic skin care companies tap into a growing market with new products and advanced ingredients.

Household & Personal Products Industry | October 1, 2006| | Copyright

WITH MORE MONEY IN THEIR POCKETS, it's clear that the ethnic population is ready to shop; but are marketers ready for them? Once considered to be a niche market, personal care companies now recognize the growth that the ethnic segment is experiencing and creating new products to capitalize on this increasing opportunity. With Hispanic purchasing power topping $736 billion, African-American reaching $761 billion and Asian climbing to $397 billion last year according to Packaged Facts, a unit of Market Research.com, marketers are finally taking real notice of these ...

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