Are high-priced cosmetics really worth the price?(Anti-Aging & Cosmeceutical Corner)

Household & Personal Products Industry | October 1, 2006| | Copyright

THE GLOBAL PRESTIGE beauty market (defined as cosmetics, skin care, fragrances, hair care and sun care) is valued at $36 billion. Of that total, western Europe accounts for $14 billion and North America, $12 billion. (1)

According to NPD Group's beauty industry analyst Karen Grant, ultra premium skin care products (those priced at $150 and above) account for a meager 3% of the $2.2 billion prestige skin care market, but generate the strongest growth in the overall category, where the average price point is $32.50. According to NPD Group, prestige brands include La ...

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