At the crossroads: where are the profit opportunities in today's private label candy sector? Professional Candy Buyer investigates.(PRIVATE LABEL) From: Professional Candy Buyer | Date: September 1, 2006 | COPYRIGHT 2006 Adams Business Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group.Copyright information

THE PRIVATE LABEL sector in today's candy category sits at a crossroads.

On one hand, major suppliers are striving to reinforce their power brands while on the other hand consumers are looking more favorably at store brands. Long gone are the days when private label meant generic graphics and often cheap, inferior products.

Today's private label consumers are looking for price/value relationships and some will not compromise on quality. In addition, retailers...