Young shoppers buying into department store makeovers.

From: Chicago Tribune (Chicago, IL) | Date: October 17, 2006 | Copyright information

Byline: Sandra Jones

CHICAGO _ Viewed as stodgy and irrelevant, the traditional department store has been on a steady decline for more than a decade.

A generation of shoppers strayed from their parents' way of shopping, preferring instead hip specialty stores such as Abercrombie & Fitch and H&M, where trends are clear cut and navigating the stores is easy.

But some old-line department store operators, led by J.C. Penney Co., Kohl's Corp., and Federated Department Stores Inc., are taking a page from their upstart competitors.

They're launching edgy advertising and ...

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