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HERMS REPORTS 40% SALES JUMP WITH NEW SCENT.(Herms Parfums)
WWD
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October 13, 2006|
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COPYRIGHT 2006 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group.
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Byline: Ellen Groves
PARIS - Herms Parfums' business is soaring.
The March launch of its men's scent Terre d'Herms (Earth of Herms) catapulted the firm's fragrance sales almost 40 percent by the end of June, year-on-year.
"We are happy; it is beyond our expectations," said Veronique Gaultier, president of Herms Parfum and managing director of Herms' leather and bags division. "It's a product that's made to last. And the dynamism created by Terre has boosted all our scents."
For the first half of 2006, overall sales of Herms fragrances ...
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