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Why your story must be credible.(marketing matters)
From:
Wines & Vines
| Date:
September 1, 2006| Author:
Teichgraeber, Tim
| COPYRIGHT 2006 Wines & Vines. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group.Copyright information
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The winery website equivalent of the "About Us" link is the one that reads "Our Story."
Our Story is easily the sexier of the two tabs. Our Story tabs hint at inspirational tales, while About Us tabs promise dry bios at best. A winery wants you to read its story and remember it.
Its story is the essential raison d'etre of the brand. A good story distinguishes the label, and resonates on a personal level with press and customers. It's the most fundamental marke...
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