Coffee with a conscience: Starbucks' Rwanda Blue Bourbon provides lessons to all food processors on fair trade and a social mission ... and the marketing opportunities inherent in those causes.(PRODUCT SPOTLIGHT)

From: Food Processing | Date: August 1, 2006| Author: Ashman, Hollis; Beckley, Jacqueline | Copyright information

Coffee, the beverage that helps Americans get up and get going in the morning, was first grown in Ethiopia prior to 1000 AD and moved further east by Arab traders, who boiled the beans and created a drink called "qah-wa" (prevents sleep). By 1668, coffee had replaced beer as New York City's favorite breakfast drink and from that point on has been helping Americans start their day.

Today, many consumers start their day with other beverages: colas, teas, energy beverages, ...

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