Screen time: electronic and video games offer interactivity and excitement, keeping satisfied patrons in their seats.

Cheers | September 1, 2006| | Copyright

Men and women have been playing games in bars since time began. But today they have new opportunities to do so electronically, and in a way that's profitable for operators.

From satellite television and digital jukeboxes to interactive football, golf, poker and bowling games, restaurants and bars can now offer patrons more diversions than ever, enticing guests to spend more time in their establishments and, most likely, spend more money on food and drink. But that's not the only bottom-line benefit. Operators can also make money by incorporating ads into their ...

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