HOT WEB SHOPPING SITE IN CITY JELLYFISH.COM LETS BUYERS COMPARISON SHOP AND KEEP PART OF THE COMMISSION THE COMPANY GETS FROM RETAILERS.(FRONT)

From: The Wisconsin State Journal (Madison, WI) | Date: September 24, 2006 | Copyright information

Byline: JUDY NEWMAN jdnewman@madison.com 608-252-6156

Jellyfish.com could be the hottest search engine to hit the Internet since Google, if you believe the online buzz.

And it's right here in Madison.

Jellyfish.com is an Internet comparison shopping service with a couple of new twists:

Stores whose products are shown on Jellyfish.com only pay a commission on the products that customers purchase.

The customers who buy the products get part of the commission.

Founders Brian Wiegand and Mark McGuire say they've pioneered a new form of Internet advertising.

...

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