A 15-point checklist for your ad.(MARKETING)

Doors and Hardware | September 1, 2006 | Copyright

1. Does it follow the "Five-Second Rule"? Can readers immediately figure out what you're selling? You really have only three seconds--because it takes two seconds to turn the page and they will. Busy readers won't struggle to figure out your pitch. The Rule: You have a total of five seconds to show them--clearly--what you're selling.

2. Does the headline make them read the rest of the ad? The sole purpose of the headline is to drive the reader to read the rest of the ad. This is not the place for a sales pitch, this is the place for creating a strong ...

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