QSR vs. coffee house franchise success: the world of quick service restaurants, or QSR as industry insiders like to say, is a very specialized area of the retail business. Where else does a business procure inventory, process, package and sell its products all under one roof?(Franchising) Tea & Coffee Trade Journal | September 1, 2006| | COPYRIGHT 2006 Lockwood Trade Journal Co., Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information) Copyright

The specialty coffee industry is run under a similar business model, which is that of QSR, and with nearly all the same economic variables impacting the business. Yet the customer experience feels very different in a coffee house than it does in a McDonald's, Wendy's or a Pizza Hut. Even the "fast casual" players like Baja Fresh and Rubio's feel and operate differently than a coffee house.

What are some of the other basic differences between a QSR franchise and coffee house franchise? And, as a potential franchisee, do these differences matter? Also, would there be ...

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