Adman pitches a whole new MARTA concept.

From: Atlanta Journal-Constitution | Date: September 18, 2006 | Copyright information

Byline: Paul Donsky

Sep. 18--How's this for a smarter MARTA?

Leather couches in a furniture-store sponsored train car. Free rides on MLK Jr. Day -- "Free at last," get it? Bicycle carts delivering "traffic jam" and toast to drivers stuck in gridlock, courtesy of MARTA. Pictures of reindeer plastered on trains during the Christmas season.

These strange but true ideas are straight from the mind of Atlanta pitchman extraordinaire Joey Reiman and his team at BrightHouse.

MARTA hired Reiman's company to help the transit system overhaul its public image. BrightHouse's ...

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