Dumb Luck or Marketing Genius? StriVectin-SD(R) Signs Isaac Mizrahi as Spokesperson; 'The stretch mark cream turned anti-wrinkle phenomenon(TM)' to Feature Fashion Icon in New International Advertising Campaign.

Business Wire | September 7, 2006 | Copyright

SALT LAKE CITY -- While most of the major cosmetic giants turn to aging Hollywood starlets to hawk their wrinkle creams, Klein-Becker has a fresh perspective ... tapping a most unlikely spokesperson for its StriVectin-SD ... the "Better than Botox(R)?(1) stretch mark cream tuned anti-wrinkle phenomenon" ... fashion icon and television personality, Isaac Mizrahi.

"Frankly, we didn't turn to Isaac to sell StriVectin to women," says Gina Gay of Klein-Becker. "Virtually every woman who knows anything about wrinkles already knows about StriVectin. It's the no. 1 selling prestige ...

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