Heavy duty: Ford in South America innovates its way to company-leading results.(AUTOS,Ford Motor Co. of South America)

From: Latin Trade | Date: July 1, 2006| Author: | Copyright information

Contrary to its U.S. parent company, which has been piling on bad results of late and living a walking nightmare of layoffs and lost market share, Ford in South America has reason to celebrate. Profits hit US$389 million in 2005, well over the $140 million figure posted the year before. The region went from being Ford's worst performer in the world to the best in five years and expects to grow even more.

"The heat they are feeling in the United States we had here five or six years ago, when we closed factories and worked to reposition the brand," says Antonio Maciel Neto, in ...

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