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Lead generation: lead generation is the lifeblood of pool builders. Take a look at how six of the most successful contractors in the country get it done.
Pool & Spa News
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August 21, 2006|
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COPYRIGHT 2006 Hanley-Wood, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group.
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Plenty of consumers are ready and willing to purchase pools. The builder's challenge is to find out who and where they are, then convince them that their company is the best choice for the job.
"[Lead generation] is crucial," says David Reiter, vice president of sales at Paddock Pool Construction Co. in Scottsdale, Ariz. (No. 4). "Every lead is like gold."
The ways to generate and track leads are as varied as the personalities that populate the pool and spa industry. A good place to start is by showing concern and respect for the customer.
"The ...
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