 "Newsday (Melville, NY)")
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King & her courts: Call it the Billie Jean King National Tennis Center after tonight.
Newsday (Melville, NY)
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August 28, 2006
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COPYRIGHT 2006 Newsday. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group.
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Byline: John Jeansonne
Aug. 28--When it comes to relentless capitalism, the U.S. Tennis Association certainly can hold its own. During its two-week U.S. Open, the most attended (and lucrative) annual sports event in the world, the USTA merrily slaps ads on almost everything that doesn't move -- and some things that do. It constantly reinforces the fact that big-time sports is a marketplace, not a classroom.
Yet its latest high-visibility decision, to affix Billie Jean King's name to the sport's most prominent public facility, is the USTA's second major ...
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 "Daily News (Los Angeles, CA)")
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