Star power: grow your business by teaming up with a high-profile talent or celebrity.(Synthia Saint James' )

Black Enterprise | August 1, 2006| | Copyright

Synthia Saint James' vibrant artwork is created to stimulate the eye with its bold shapes and brilliant colors. The works of the internationally renowned artist, whose creations include the U.S. Postal Service Kwanzaa stamp, also elicited a positive response from Pamela Dixon, whose company, Hocus Focus Baby Products, designs and manufactures blankets and bibs for small children.

"We thought that it would be an excellent idea to somehow incorporate Saint James' work into our products," says Dixon, who sought out Saint James to help with her Los Angeles-based ...

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