Scent of [pounds sterling]50m as P&G puts eau de Cologne up for sale.

The Evening Standard (London, England) | August 16, 2006 | Copyright

THE world's most historic perfume brand, 4711, the scent that put the "eau" in Cologne, is up for sale.

Owner Procter & Gamble said the brand and its preserved headquarters building in Cologne, Germany, will be sold for "strategic reasons".

The asking price has not been disclosed, although is expected to be more than [pounds sterling]50 million.

The company employs 900 people in Cologne, the city where eau de Cologne fragrance was ...

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