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YSL BEAUT'S NEW MAN.(Yves Saint Laurent Parfums's new men's perfume, L'Homme Yves Saint Laurent)
WWD
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August 11, 2006|
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COPYRIGHT 2006 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group.
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Byline: Ellen Groves, with contributions from Julie Naughton, New York
PARIS - Yves Saint Laurent Parfums is targeting young men with its new fragrance, L'Homme Yves Saint Laurent, to be launched in September.
The addition is meant to buoy the men's portfolio at Yves Saint Laurent by luring a new demographic to the brand run by PPR's YSL Beaut division. It also harks back to the roots of the house, company executives said.
"[It is] YSL's comeback to the men's market," claimed Jean-Denis Voin, brand director of Yves Saint Laurent Parfums, adding ...
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