Firm confident consumers will pay for 'best bedroom experience'.(Hollandia International)

From: Philadelphia Inquirer (Philadelphia, PA) | Date: August 14, 2006| Author: Burling, Stacey | Copyright information

Byline: Stacey Burling

PHILADELPHIA _ How much is a good night's sleep worth?

Hollandia International, an Israeli company, is betting that discerning Americans will pay $10,000 and up _ way up _ for a cushy mattress and a movable frame.

And it has hired Kanter International, a Philadelphia firm that specializes in business consulting and advertising, not only to spread the word about its beds, but to run Hollandia's U.S. operations as well.

...

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