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What's Johnnie Walker, Henkel, and Nescafe doing in F1?(Pit & Podium)
From:
Manila Bulletin
| Date:
August 13, 2006
| COPYRIGHT 2006 Manila Bulletin Publishing Corp. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group.Copyright information
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Byline: Jesus Erle B. Sebastian
HAVE YOU ever wondered why Johnnie Walker is on Team McLaren-Mercedes? The makers of arguably the world's finest whiskey replaced the tobacco company West as one of the team's main corporate partners. Many think it incongruous for a company making a product that when imbibed would impair driving to become a partner in a racing team.
For some it's a tough sell. But the makers of Johnnie Walker have found a way to explain the par...