QUAKER STATE'S NEW MESSAGE -- TECHNOLOGY, ADAPTABILITY OF ITS MOTOR OIL

PR Newswire | March 24, 1994 | Copyright

 
    OIL CITY, Pa., March 24 /PRNewswire/ -- Quake State Corp. today announced a completely new marketing and advertising campaign that will stress the advanced technology and exceptional quality of its line of motor oils that provide longer engine life. 
    Kick-off for the campaign, which will initially include one 60-second spot and four 30-second spots, will begin today during televised coverage of the NCAA Men's Basketball Championship on the CBS network.  The NCAA Championship tournament is one of the most widely watched events on television, including viewers who account for a ...

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