SOMA WEAVES A WEB PLAN.(Chico's FAS Inc. to launch an e-commerce website)

From: WWD | Date: August 7, 2006| Author: Monget, Karyn | Copyright information

Byline: Karyn Monget

NEW YORK - Chico's FAS Inc. will launch an e-commerce Web site for its Soma by Chico's lingerie brand for the holiday season.

The Soma brand, which includes 19 Soma by Chico's units, is expected to dramatically bolster intimates business for the $1.4 billion parent.

"We are pleased with demand for Soma in our retail stores and on our [chicos.com] Web site," said Chuck Nesbit, executive vice president and chief operating officer...

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