Competing and complementary explanations of communication media use.

From: Journal of Academy of Business and Economics | Date: January 1, 2005| Author: | Copyright information

ABSTRACT

This study examines how well an integrative model explains media use, the relationships among the causal elements in the model and the replicability and generalizability of the model on two new communication media, electronic mail and voice mail. The findings suggest that a better understanding of new media use can be attained by considering different explanatory constructs simultaneously. By replicating the model for multiple new communication media, this study demonstrates that, a general model of new media choice and usage may indeed be attainable and that the ...

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