|
WPP's OgilvyOne acquires Leopard; Marketing services agency and b-to-b boutique join forces to provide full suite of tools to clients.(Direct & Database)(Leopard Communications Inc.)
From:
B to B
| Date:
July 10, 2006| Author:
Krol, Carol
| COPYRIGHT 2006 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group.Copyright information
|
Byline: CAROL KROL
WPP Group's OgilvyOne North America announced last month that it has acquired Leopard, a b-to-b marketing agency located in Broomfield, Colo. The acquisition gives OgilvyOne access to Leopard's b-to-b sales and demand generation product as well as its proprietary digital asset management technology. The companies share IBM Corp. and SAP as clients. Financial terms of the deal were not disclosed.
Leopard founder Sherri Leopard remains CEO of...