Programmer's Page with Shirley Brady and Seth Arenstein.(Warner Bros. fares well at the television broadcasting scene)(evaluation of television programs)

CableFAX | July 7, 2006| | Copyright

Look, Up on the Web!

Although the $108mln opening for "Superman Returns" didn't set a box office record over July 4th weekend, Superman Channel (a video offering in the In2TV section of AOL.com) did boffo on broadband. "We're getting hundreds of thousands of clicks," reports Eric Frankel, pres of Warner Bros cable distribution, of the man of steel's daily Web feats. Frankel says viewers average more than 10 mins on the limited offering, one of nine themed channels under the In2TV banner, with more to come. Why should cable care? Having licensed more than 3,000 ...

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