PepsiCo has edged out Coca-Cola Co. by signing a sponsorship deal with the National Hockey League (NHL) and the National Hockey League Players' Association (NHLPA).(BUSINESS BRIEFS ...)

Food & Drink Weekly | June 26, 2006 | Copyright

PepsiCo has edged out Coca-Cola Co. by signing a sponsorship deal with the National Hockey League (NHL) and the National Hockey League Players' Association (NHLPA). Coke has had a relationship with hockey since 1989, and signed a four-year extension in 2001, according to Bloomberg, but a multi-year arrangement is due to roll over into Pepsi's ...

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