An evolutionary theory of human motivation. From: Genetic, Social, and General Psychology Monographs | Date: May 1, 2005| Author: Bernard, Larry C.; Mills, Michael; Swenson, Leland; Walsh, R. Patricia | COPYRIGHT 2005 Heldref Publications. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group.Copyright information

WE PROPOSE AN EVOLUTIONARY THEORY of human motivation, wherein motivation is defined as purposeful behavior that is ultimately directed toward the fundamental goal of inclusive fitness. We also propose that motivation may be measured in terms of individual differences in covarying categories of behaviors and interests. These categories covary because they are guided and directed by putative cognitive structures called motives. Motives are hypothesized to guide behaviors and interes...

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