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CORUM to Become 'Official Timepiece' of World Series of Poker(R).
Business Wire
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June 19, 2006
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LAS VEGAS -- A subsidiary of Harrah's Entertainment, Inc. (NYSE:HET) and CORUM have signed a letter of intent to enter into a six-year sponsorship deal that designates the luxury Swiss watchmaker as the "Official Timepiece of the World Series of Poker" (WSOP). The letter of intent is non-binding and is subject to definitive documentation.
"This is a landmark deal for the World Series of Poker," said Jeffrey Pollack, WSOP commissioner. "The world's most prestigious poker tournament fits perfectly with a luxury brand like CORUM. We both share a commitment to ...
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