Sports versus all comers: comparing TV sports fans with fans of other programming genres.

From: Journal of Broadcasting & Electronic Media | Date: March 1, 2006| Author: Gantz, Walter; Paul, Bryant; Potter, Robert F.; Wang, Zheng | Copyright information

Using self-administered questionnaires, this study assessed ways in which the viewing experience for sports fans is similar to--and different from--the viewing experience for fans of other popular programming genres. Compared to fans of other genres, televised sports fans were likely to engage in a variety of pregame planning and information search activities. Their viewing was more likely to be purposive and content oriented. Sports fans were emotionally involved and cared about the outcom...

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