10 Traits highly successful baristas: There are potentially great baristas on every corner. The brand coaches share the winning formula of a successful barista that can turn your business into a noteworthy brand.(The BRAND coaches)

From: Tea & Coffee Trade Journal | Date: June 20, 2006| Author: LaFlamme, Lon; Morris, David J. | Copyright information

Just like there are vast differences in specialty coffees, there are vast differences in baristas. The crop of superb baristas is huge in the mature Northwest specialty coffee market. But, the first major hurdle we usually face to help clients lift their daily sales--from the Midwest to the East Coast--is finding and training great baristas.

The assumption that there are too few great baristas in your market means you are looking to hire a barista with barista experience....

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