World Cup excitement proves big switch-on for retailers.(Sport)

From: The Birmingham Post (England) | Date: June 3, 2006 | Copyright information

Byline: Peter Sharkey

Anyone who has ventured into an electrical retail store over the past month or so will have been immediately struck by the World Cup's commercial impact. Banks of colossal, flat screen, HD-ready televisions, transmitting non-stop football action, account for huge swathes of valuable floorspace.

Moreover, consumers are buying - at up to pounds 4,000 a time - thus guaranteeing delivery before the tournament kicks off next week and pretty hefty credit card bills come the World Cup final on July 9.

"Recent trade has been similar to the most frantic ...

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