DESIGN & INTERIORS: Unmistakably Che; It's one of the world's best known images. But how did a picture of a socialist revolutionary come to be adopted by students, rock stars ... and big business? Caroline Kamp finds out.(Features)

From: The Independent (London, England) | Date: June 3, 2006| Author: | Copyright information

Byline: Caroline Kamp

It's doubtful that many people who wear a Che Guevara T-shirt today really know the whole story behind the image. A favourite with fashion stylists and advertising creatives the world over, the famous graphic has become a shorthand for anti-establishment cool. In the past 40 years, Che has gone from being a symbol of political idealism, via the pop art of Andy Warhol, to decorating a packet of condoms in Mexico City. But what does he really stand for - and does it matter any more?

In the recent film The Motorcycle Diaries a new image-literate ...