SOMA'S BIG ROLLOUT OF STORES, 'NET.(Chico's FAS Inc. plans to open Soma lingerie stores)

From: WWD | Date: May 22, 2006| Author: | Copyright information

Byline: Karyn Monget

NEW YORK - Chuck Nesbit, executive vice president and chief operating officer of the fast-growing Chico's FAS, has a lot on his plate this year.

The former Sara Lee executive who spearheaded the development of megabrands Hanes Her Way, Barely There, Just My Size and Wonderbra, is helping put the Soma by Chico's brand on the lingerie map with an aggressive plan to market the name on a new Web site and open an additional 36 Soma by Chico's stores by the end of 2006. The new lingerie units, which will include in-store shops, will total 55 by year's end. ...

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