Rodeo wrangles breast cancer awareness: LIVERMORE: Annual event is 'manly enough' to wear, promote pink for opening festivities.

Contra Costa Times (Walnut Creek, CA) | June 2, 2006 | Copyright

Byline: Bonita Brewer

Jun. 2--The 88th annual Livermore Rodeo, despite its macho image, is going pink -- yes, pink -- this year in efforts to raise awareness about breast cancer.

The rodeo will ride into town June 10 and 11 at Robertson Park off Arroyo Road, with a week's worth of prerodeo activities to be launched this Saturday with a downtown Western Heritage Celebration.

The rodeo's opening day theme will be "tough enough to wear pink," with cowboys, rodeo officials, volunteers and the public at-large being asked to wear something pink -- ...

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