Pucci Heirs seek to license name. (heirs of late Emilio Pucci) (Brief Article)

From: WWD | Date: December 20, 1993| Author: | Copyright information

MILAN -- Alessandro and Laudomia Pucci, heirs of the late emilio Pucci, have signed an aggrement with Italian entrepreneur Marina Salamon to develop the Pucci name through production deals and licensing agreements.

Their first joint initiative will be a diffusion line for women, called Pucci, scheduled to debut with the spring-summer '95 season.

The line will be targeted at young, active women and aims for first-year sales of $12 million to $18 million (20 to 30 billion lire at curret exchange rates), Salamon said late last week.

Salamon controls Alchimia SpA, a ...

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